To time track or not to time track… Time tracking can be a bit of a polarizing topic among online service professionals. I get it– it can feel invasive sometimes and it’s not always easy to see how it can directly benefit you or your business so why bother with it, right? So… Confession time: I do actually track time for my business and… I don’t hate it. In fact, I LOVE time tracking. Gasp! Read on to find out what I use it for, and some benefits you might not have realized it can bring to you and your business!
First things first, what exactly is time tracking? Time tracking is when you track the time you spend on business activities. You can track anything from accounting, admin work, or other projects that you’re working on, or you can also use time tracking to track the time you spend on specific tasks like creating a social media content calendar or, say, creating SOPs for your clients. There are a lot of great time tracking tools out there, and some project management tools have their own built in so don’t be afraid to shop around for one that works best for you and your PM tool! If you need some suggestions on some great tools, check out my tech stack!
So, you’re probably asking right now: Sarah, what are these benefits of time tracking that you mentioned? I touched on this lightly in my previous blog post about productivity, explaining how time tracking has helped me become a lot more productive in my day-to-day life, and not just for my business. But there’s more to it than simply being productive or more efficient – although that in itself is a huge benefit. Time tracking helps me stay accountable for the tasks that are best in my corner and knowing what should be delegated to someone else on my team, being transparent with how time is spent with my clients and my team, feeling 100% authentic in what is being offered and the rate it is being offered at.
Want to find out what other benefits time tracking can have for your biz? Watch my video to find out and also discover:
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- My favorite time tracking tools and what time tracking looks like from the back end of my business
- A surprising thing you or your client will find out after completing a time audit
- How time tracking can help with your pricing strategy
- How to use time tracking to help you make the most of your team
- How time tracking can help you form a bond of trust with your client
Click on the preview below to watch now:
Here’s a rundown of what I cover in this video:
00:00 – The Benefits of Time Tracking to Your Bottom Line
1:16 – What is Time Tracking and What Can You Use It For?
2:16 – How I Track Time in My Business
3:35 – Benefit #1
5:37 – Benefit #2
6:45 – Benefit #3
10:04 – Final Thoughts
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