Social proof is a key part of every solid marketing strategy. And believe it or not – getting glowing client testimonials isn’t as hard as you might think. Read on to learn my top tips for scoring killer testimonials that will sell your OBM services.
Picture this for a moment: You’re a business owner who’s looking to hire an Online Business Manager. What would make you more likely to want to work with me:
A) Listening to me talk about the services I offer, what I can do for your business, and the results I can get for you. OR…
B) Me SHOWING you client testimonials from those who can vouch for my skill set and the benefits of working with me.
I’d put money on it being the latter!
The truth is – your company’s most convincing sales pitch DOESN’T come from what you say you can do. It comes from what your clients can say you’ve done for them. And that’s why client testimonials are such a powerful tool for showing off your strengths (and selling your services) as an OBM.
In fact, research shows that 87% of customers read reviews on products and services before making a purchase. And 79% of customers say they trust online reviews as much as personal recommendations from friends or family.
Displaying client testimonials across your website or social media profiles inspires trust in your potential clients and can help boost your conversions. But if you haven’t worked with any clients yet, how can you begin to get glowing testimonials? And if you’re an existing OBM, how can you go about acquiring them from previous clients?
In the following video, I’m diving into my top strategies for scoring KILLER testimonials no matter what stage of business you’re at. Watch it now, and you’ll learn:
- 3 simple strategies for scoring shining client testimonials that speak to your strengths (even if you’ve never worked with clients before!)
- How to leverage systems & automation to make collecting testimonials even EASIER for you and your clients
- The key elements of a fantastic testimonial that will boost conversions and get potential clients excited about working with you
- Where to display your testimonials in the online space for maximum exposure
Click on the preview below to watch now:
Here’s a rundown of what I cover in this video:
[00:59] Tip #1: Asking your clients for testimonials[02:19] Tip #2: Craft them yourself
[04:49] Tip #3: Leverage corporate connections
[07:46] Where to post testimonials
[08:58] Leveraging video testimonials
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